INSTAGRAM PRINT

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CHALLENGE:

Instagram is adding a new feature to the app to diversify it’s revenue. It will now allow users to customize and purchase physical versions of their photos.

SOLUTIONS:

  1. To evaluate best practices and user behavior for printing outside the app.
  2. To introduce the feature without interrupting main user flow.
  3.  To allow for customization and have a seamless checkout.

TOOLS:

  • Competitive Analysis and User Research
  • Personas and User Flows
  • Sketching for Pop and Flinto
  • Wireframes and Prototyping in Axure